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‘Greenwashing’: fashion industry in the spotlight

Cassandra Bozikovic September 2, 2022 0 Comments

In July, the UK Competition and Markets Authority (CMA) launched an inquiry into ASOS, Boohoo and George at Asda to investigate potentially misleading ‘green’ claims by the three fashion brands.   The watchdog is concerned that some of the firms’ fashion products are being marketed as being eco-friendly and sustainable, even though the businesses may […]

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Maria Cronin

CMA takes a shot at the fashion industry and “greenwashing”

Cassandra Bozikovic August 16, 2022 0 Comments

With more businesses using sustainability as a marketing tool, in a bid to attract environmentally aware consumers or to secure investment in environmental, social and governance (ESG)-related funds, it was only a matter of time before “green” or “eco-friendly” claims would attract the regulators’ attention.   In July 2022, the UK Competition and Markets Authority […]

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